Johnny cupcakes entrepreneur Essay Example | Topics and Well Written Essays - 500 words

Johnny cupcakes entrepreneur - Essay Example Having never attended any school or classes for Marketing, graphics or design and art, the brand was a result of hard work and innovations. Having been nick named as Johnny cupcake, Johnny come late and Johnny cheesecakes when he worked for a company in Massachusetts. It was the t- shirts he designed with the crossbones and a skull silhouette that made him famous. The actual creativity came in when Johnny replaced the skull with the cupcake had that made his motif on the shirts so intriguing to people. The shirts came in demand when co workers and colleagues questioned him each time he wore them. This originally started in 2001. From his interviews to High school students, lectures to numerous colleges and his tours to institutes like MassArt and cities across America,w e find out that he started young , passionate and obsessed with the idea to bring out something new and fun filled. His vision to be unique and different from other top clothing brands in America is seen in his bakery themed shops and flagship boutiques in Massachusetts. And his desire to attract his customers, like children were fantasized by Willy Wonka’s chocolate factory is what sets him and his journey apart from other entrepreneurs in America. According to Earle, he would have made a lot of money had he started young when he was in school just from the essential and golden guidance from his teachers and instructors but that was not the case. Earle also admits that he can save a lot of money by not insisting on having his shops and outlets of Johnny Cupcakes be inspired by bakery items, colors, scents and designs. However, Earle focuses on his goal of providing a unique experience to his customers, mostly kids and the youth. For Earle, it is essential to do what one loves and not worry about making one. The true spirit of work is when one can do what most affectionately inspires and attracts them. For Johnny Earle, dreams become reality when individuals venture down

Marketing Take-home Exam Essay Example | Topics and Well Written Essays - 2000 words

Marketing Take-home Exam - Essay Example Information To conduct accurate and relevant marketing research, marketing intelligence plays a very crucial role by providing the necessary information. However, McDonald must determine what information it needs. There are two major questions relating to the sources of information i.e. (1) What are the internal information sources? and (2) what are the external information sources? External sources of information must include necessary data relating to the key competitors and target consumers. McDonald’s must access the relevant published sources to analysis the key strengths, weaknesses and market share of the competitors. This external information must indicate the recent developments taken place in the market and among the competitors. Consumers’ changing behavior also needs to be identified using the external information. On the other hand, internal sources of information are also very crucial. However, obtaining such information is an easy task for McDonaldâ€℠¢s as it needs coordination with cross-functional departments. Hence, McDonald’s must carry out data-base analysis to understand the up-sale and cross-sale opportunities and to identify the potential consumers. Communication Primary difference between market intelligence and marketing research is the basic communicational process. In market intelligence, there is better communication between the decision makers and market intelligence analysts. On the other hand, communication is necessary for gathering and disseminating external and internal information. However, in market intelligence, the two most important questions relating to communication are ‘how to develop better communication for gathering information?’ and ‘how to develop communication for decision making?’ For gathering external and internal information, better communication is necessary. McDonald’s must implement IT systems like RFID and SAP for developing interference-free data g athering. It helps to build a flawless and continuous communication system (Koster and Munoz, 2009, p.358). For better decision making process, using the market intelligence process ‘two-way communication’ is an effective method. To develop two-way communication, McDonald’s must focus on better cross-functional communication and superior interaction level with the employees and management. Integrated marketing communication (IMC) is the most suitable approach as IMC helps to build an effective internal and external communications. People and Processes Managing the people and processes are challenging tasks for producing accurate and relevant outcome from market intelligence process. The first criterion in marketing research is to identify and develop research question. Once this task is over, McDonald must synchronize and manage the entire process. Two primary questions in this area are â€Å"how to involve relevant people in marketing intelligence process? and ‘how to develop effective and accurate process?’ McDonald’s must identify key employees to involve them in market intelligence process. Motivation and transparency are the two vital factors in this process. McDonald